Beyond the ski season
The business plan models winter and summer as distinct demand periods. Winter is based on four months of stronger ski-related demand. Summer is modelled across eight months at a lower occupancy and bed rate, with the sponsor expecting additional activities to support growth.
Planned summer demand drivers
- A downhill cycling trail described as approximately 100 metres from the project.
- Family-oriented themed attractions and seasonal events.
- Food-and-beverage demand from both overnight guests and day visitors.
- A proposed year-round ski concept, which should be treated as an emerging opportunity until permits, technology and funding are confirmed.
